I was tasked with designing the concept for Betty Crocker's Holiday campaign, 24 Days of Cookies. My concept illustrated the magic of the Holiday season, and how opening the daily 24 Days of Cookies email should be as special as opening a gift on Christmas morning.
CLIENT Betty Crocker, General Mills
AGENCY Campbell Mithun
ROLE Concept, Designer, Production, Photography Direction
Go Fest '15
Go Fest '15 Poster
After many rounds of judging and public voting, I was lucky enough to have my design selected as the official Go96.3 Go Fest '15 poster.
Smashing Magazine runs a monthly creative call for artists and designers across the world to submit desktop wallpapers for the upcoming month. I've always wanted to submit a design but never got around to it, until now!
I was inspired to create this wallpaper one hot summer day when I was hanging out with my dog on our patio. Through this bright and colorful illustration, I want to stress the importance of keeping pets safe from the heat by providing them with plenty of water and ways to cool down.
The wallpaper comes in two versions, one with a calendar and one without so you can use it after July is over. You can download the wallpapers for free here.
A commemorative poster for the rock documentary, Gypsy: Rock & Roll Nomads.
Objective Design and develop assets around a campaign for Betty Crocker's Dessert of the Year 2015.
Created for General Mills, Betty Crocker
Agency Campbell Mithun
Role Designer, Production
WCCO Pet Bandanas
State Fair Party Invite
LeaderOne Holiday Party
I designed and illustrated this custom invitation for LeaderOne to promote their client appreciation Holiday party. In addition to the postcard, I created these coloring pages of their staff. It was fun to see the kids at the party coloring and getting creative, some even giving Liz and her staff bright pink and purple hair!
Objective Develop a campaign around something you are passionate about.
I love baseball. It has such a great classic aesthetic, yet is contemporary and current. I designed this baseball app prototype that engages the user, the fan, to take their baseball viewing experience to the next level. Check into games, keep track of your own personal stats, and record your memories at the 30 different Major League Baseball stadiums. A ticker at the bottom of the screen keeps up with in-game updates including no-hitter alerts, game scores, player injuries and more. Earn rewards and points for obtaining certain goals and milestones, then transition from the digital world by redeeming your points for tangible items like player profile cards, ballpark books, and team memorabilia.
Look back years from now and remember where you were when Torii Hunter hit that milestone homer, when Kershaw threw that perfect game, and when the Cubs won the World Series (hey, a girl can dream right?)
Created for The Art Institutes International Minnesota, Senior portfolio
Role Concept, Designer, Production
A traditional watercolor painting of the Mill City Museum, commissioned by a private client to be used on a wine bottle.