Pillsbury Star Wars Day

I designed something that ended up in AdWeek Magazine! For the past two years I have had the privilege of designing assets for a widely celebrated annual holiday. 

I'm talking about May the 4th, also known as Star Wars Day. For Star Wars Day 2015, we came up with a simple yet effective concept to market Pillsbury's cinnamon rolls... a.k.a... Princess Leia Cinnamon Roll Buns. 

I brought in some vintage action figures I had on hand for a photoshoot and came up with this:


The previous year we gave the Pillsbury Doughboy a lightsaber. I also dressed up the Doughboy as an X-Wing pilot.